It is pleasing, expected, saturated like most postcards and Hallmark cards, and generic. It’s worth questioning whether the iPhone jpg, as it comes out of the camera, is something to aspire to. Simplest to just use your phone instead of a camera. How to do that is far outside the scope of this post, but, if you take charge of image processing in this way, you can get pretty much any result you want. If you can't find a suitable preset, you'll have to manipulate the image parameters yourself. Most such programs have convenient presets that will deliver something like the look you want. If that's still not enough, you need to have your camera output RAW files, and then you need to use post-processing software on your computer or phone. Use your camera's menu system to set that up. First, if you are having your camera output JPEGs, try using one of the more aggressive Picture Control profiles, such as Vivid or Landscape. If you want your DSLR images to be more like your phone ones, you have two basic choices. By contrast (pun not originally intended), pretty much all users of phone cameras want punchy, exciting images straight out of the phone, so that's what the vendors give them. DSLR makers are more conservative in image processing than phone makers because some of their best customers are people who want their out-of-camera images to be as "flat" as possible, because such images have the widest latitude for post-processing without loss of quality. The DSLR just does less-aggressive processing on the sensor data to produce the output image.
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